Privacy Policy

Last Updated: 25/05/2025

Your Lane (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit or make a purchase from https://yourlane.com.au ("Site").

1. What We Collect

We may collect the following personal information:

a) From You (Directly)

  • Name

  • Email address

  • Phone number

  • Billing and shipping addresses

  • Payment details (processed securely via Shopify Payments, PayPal, etc.)

  • Account details (if you register an account)

b) Automatically via Your Device

Using cookies and tracking tools, we collect:

  • IP address and browser type

  • Time zone and device info

  • Pages visited, products viewed, time spent

  • Referral source (e.g., from Instagram or Google)

c) Via Third Parties

  • Shopify: our ecommerce platform

  • Payment providers: Shopify Payments, PayPal, Stripe

  • Marketing and analytics tools: Google Analytics, Meta Pixel, TikTok Pixel

2. How We Use Your Information

We use your personal data to:

  • Process and fulfil your orders

  • Provide support and order updates

  • Improve and optimise our Site

  • Prevent fraud or misuse

  • Send marketing communications (if you’ve opted in)

  • Deliver targeted advertising through platforms like Google, Meta, and TikTok

3. Advertising + Analytics Tools

We use cookies and pixels from:

  • Google Analytics – to understand how users interact with our Site
    Opt out here

  • Meta (Facebook/Instagram) – to show personalised ads
    Ad settings

  • TikTok Pixel – to measure performance and deliver relevant ads
    TikTok privacy

You can opt out of most interest-based advertising through the Network Advertising Initiative.

4. Cookies

We use cookies to:

  • Keep your cart saved

  • Analyse traffic

  • Tailor ads and website experience

You can manage or disable cookies in your browser settings. Blocking cookies may affect your user experience.

More on Shopify cookies: Shopify Cookie Policy

5. Shopify + Payment Security

All prices listed are in AUD. Our store is hosted on Shopify Inc. Your information is securely stored on Shopify servers.

If you pay using Shopify Payments, your data is encrypted and processed in accordance with PCI-DSS standards. We do not store your credit card details.

More info: Shopify Privacy

6. Sharing Your Information

We only share your personal info with:

  • Service providers (Shopify, payment gateways, shipping providers)

  • Marketing tools (Google, Meta, TikTok – as noted above)

  • Legal authorities, if required by law

We do not sell your personal data.

7. Data Storage + Retention

We store your data securely and retain it only for as long as necessary:

  • To process orders and deliver services

  • To comply with legal requirements

  • To maintain records (e.g. tax or warranty purposes)

When no longer required, we de-identify or delete it.

8. Your Rights

You may:

  • Access the personal information we hold about you

  • Request corrections or updates

  • Request deletion of your data (unless required for legal/tax reasons)

  • Unsubscribe from marketing emails at any time

To exercise your rights, email us at hello@yourlane.com.au

9. Security Disclaimer

We use reasonable efforts to safeguard your data, but no method of transmission or storage is 100% secure. You share information with us at your own risk.

10. Children’s Privacy

Our site is not directed to children under 16. We do not knowingly collect personal data from minors.

11. User-Generated Content (UGC)

If you submit content such as product reviews, social media tags (e.g. tagging @yourlanehome), or other publicly visible posts, you agree that we may collect, display, and share this content on our Site, social media, and marketing materials.

User-submitted content may be publicly visible, so please avoid posting personal details. We are not responsible for how third parties use UGC once published.

12. Working With Google

Your Lane are working with google to improve online shopping experience across devices.If you are signed into your Google account when you use Your Lane Online, then Google may also combine data from your Google account with data about your use of Your Lane Online, in order to help identify you to be shown relevant advertising online, across your devices. This is done using a Google service called Remarketing with Google Analytics, which links Google Analytics cookies (set by Your Lane and Shopify) with Google advertising cookies (set by Google). Google Analytics is a tool that helps website owners measure how users interact with website content. For more information and to opt out:

 

13. Changes to This Policy

We may update this policy occasionally. Any changes will be posted on this page, and your continued use of the Site indicates acceptance.

14. Contact Us

If you have any questions or requests, contact:
Your Lane
📧 hello@yourlane.com.au
📍 Queensland, Australia